PMA Marketing Law Conference

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5:00pm

Early Registration Begins 5th Floor Registration Desk

5:30pm

Welcome Cocktail Party from 5:30 PM to 7:30 pm Ballroom Foyer

7:15am

Breakfast: Sponsored by Frankfurt Kurnit Klein & Selz PC from 7:15 50 8:30 AM Chicago Ballroom Foyer The Basics of Ethics 2011 Kansas City, 5th floor

7:30am

The Basics of Advertising 2011 Miami, 5th floor The Basics of Intellectual Property Scottsdale, 5th floor The Basics Of Privacy 2011 Houston, 5th Floor The Basics Of Promotion 2011 LOS ANGELES, 5th Floor

8:35am

Welcome from PMA and Co-chairs CHICAGO BALLROOM, 5th Floor

8:45am

Opening Speech - 100 Years of Marketing Law -- Bonnie J. Carlson CHICAGO BALLROOM, 5th Floor

9:00am

Brave New World: Exploring the Rapidly Changing Commercial and Legal Landscape -- Ron Urbach, Partner, Davis & Gilbert, LLP CHICAGO BALLROOM, 5th Floor

9:50am

Refreshment Break CHICAGO BALLROOM FOYER, 5th Floor

10:05am

What's New in the Game Today - New Twists on Traditional Sweeps, Contests and Promotions -- Linda A. Goldstein, Partner, Manatt, Phelps & Phillips, LLP CHICAGO BALLROOM, 5th Floor

11:20am

States’ Rights & Consumer Wrongs - The States' A.G.'s on Regulatory Enforcement CHICAGO BALLROOM, 5th Floor

12:15pm

PMA Lifetime Achievement Awards - Honoring Charles Wesley Dunn, Frank Dierson, Stephen Durchslag, Felix Kent and Joseph Silverman CHICAGO BALLROOM, 5th Floor

12:40pm

An Insider's Look at the Present and Future of Federal Regulatory Enforcement & Policymaking -- Pamela Jones Harbour, former Commissioner, FTC & Partner, Fulbright & Jaworski LLP; Charles Harwood, Dep... GRAND BALLROOM SALON 111, 7th Floor

2:00pm

Think Before You Speak - Optimizing Corporate Social Media Policies -- Melissa Landau Steinman; Venable LLP; Sarah LaVoi, Marketing-Intellectual Property, McDonald’s Corporation; Bruce E. L. M. Stroth... CHICAGO BALLROOM, 5th Floor

2:45pm

I Tweet therefore I Am - Legal, Regulatory and IP Social Media Challenges --Ken Florin, Partner, Loeb & Loeb LLP; Christopher McCleary, Associate General Counsel, VISA; Mohit Kalra, Senior Counsel; Y... CHICAGO BALLROOM, 5th Floor

3:30pm

Break: Sponsored by Gowling Lafleur Hendersonn LLP CHICAGO BALLROOM FOYER, 5th Floor

3:45pm

Oh the Standards they are-a-Changing -- Health Claims FTC/FDA -- Moderator: Joan Long, Attorney, Barnes & Thornburg; Benita Kichler, Corporate Counsel, ACH Food Companies, Inc.; (Mazola, Karo); Steve... LOS ANGELES, 5th Floor Data on a Golden Platter - Structuring Deals with Advertisers, Vendors, Publishers -- Moderator: Jim Taylor, Partner, Loeb & Loeb LLP; Iris Chen, Senior Corporate Counsel, Google Inc.; Kari Moeller, S... CHICAGO BALLROOM ABC, 5th Floor Celeb-Ration: Optimizing Celebrity & Endorsement Deals -- Moderator: Robert J. Driscoll, Partner, Davis Wright Tremaine LLP; Steve Caldwell, Senior Counsel, The Procter & Gamble Company CHICAGO BALLROOM FGH, 5th Floor Coupons: The Daily Deal - Gift Card or Coupon? -- Brian Fergemann, Partner, Winston & Strawn LLP; Laura Hamady, Corporate Counsel, Groupon; Eric Anderson, Assistant General Counsel, Sears; CHICAGO BALLROOM DE, 5th Floor

4:30pm

Break CHICAGO BALLROOM, 5th Floor

4:35pm

We Know Where You Are - Developing and Using Location Based Apps -- Moderator: Gonzalo Mon, Partner, Kelley Drye & Warren LLP, Cathy Mulrow-Peattie, Attorney, MasterCard; Stephen Groom, Partner, Osbor... CHICAGO BALLROOM FHG, 5th Floor All the World’s A Stage - Ambush Marketing -- Co-Moderator: Joseph Lewczak, Partner, Davis & Gilbert; Co-Moderator: Brinsley Dresden, Partner and Head of Advertising Law, Lewis Silkin LLP; Tom Adams,... CHICAGO BALLROOM DE, 5th Floor Form Over Substance? - Gaming, Gambling and Pretextual Sweeps -- Ed Chansky, Shareholder, Greenberg Traurig LLP; Anthony Cabot, Partner, Lewis and Roca; Microsoft; Brock Pierce, co-founder of EverTune... CHICAGO BALLROOM ABC, 5th Floor There’s a New Sheriff in Town -- Challenges to Marketers Posed by the Consumer Financial Protection Bureau -- Mark Oesterle, Partner, ReedSmith LLP LOS ANGELES, 5th Floor

6:00pm

Cocktail Party Halsted Room, 4th Floor

7:30am

Breakfast CHICAGO BALLROOM FOYER, 5th Floor Expert Roundtables MARRIOTT BALLROOM, 4th Floor

8:15am

Opening Remarks - Edward M. Kabak, Chief Legal Officer, PMA CHICAGO BALLROOM, 5th Floor

8:20am

We Only Have Eyes for You - Behavioral Advertising -- Genie Barton, Director, Online Interest-Based Advertising Accountability Program, Council of Better Business Bureau; James J. Williams, Counsel, G... CHICAGO BALLROOM, 5th Floor

9:15am

Keynote - Julie Brill, Commissioner, FTC, CHICAGO BALLROOM, 5th Floor

9:45am

Concerted Legal Action - Steve Bullock, Attorney General, Montana CHICAGO BALLROOM, 5th Floor

10:15am

This Year’s Advertising Land Mines - Review of Advertising Developments 2011 CHICAGO BALLROOM, 5th Floor

11:10am

Break: Sponsored by Moritt Hock & Hamroff LLP CHICAGO BALLROOM FOYER, 5th Floor

11:25am

The Uncertainty Principle- New Rules of Mobile Marketing -- Alan Sutin, Chairman, National Technology, Media, Greenberg Traurig, LLP; Jerome Karnick, Assistant General Counsel, Verizon Wireless; Paul... CHICAGO BALLROOM, 5th Floor

12:20pm

Luncheon Keynote: Sarah Davis, Group Commercial Legal Director of the Guardian Media Group PLC, Inside Wikileaks: Media, Privacy, and Secrecy Issues CHICAGO BALLROOM, 5th Floor

1:40pm

The Perils of Partners -- Affiliate/Advanced Consent Marketing -- William Heberer, Partner, Moritt Hock & Hamroff ; Terri Frank, Counsel, Weight Watchers; Marc Roth, Partner, Manatt Phelps and Phillip... LOS ANGELES, 5th Floor Green Speak - Environmental Marketing -- Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz PC; Gabe Martinez, Advertising Counsel, The Clorox Company; Wendy Reed, Partner, Heenan Blaikie LLP CHICAGO BALLROOM FGH, 5th Floor Kidsized Marketing: Supersized Rules CHICAGO BALLROOM DE, 5th Floor Intellectual Property and the Right of Publicity -- Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Steve Weissman, Time, Inc. CHICAGO BALLROOM ABC, 5th Floor

2:25pm

Drill Deep Down -- All the Rules and Tricks you Need to Know -- Scott Schleifstein, Partner, Cohen Silverman Rowan LLP; Jonathan Jackman, Esq., Legal Counsel, Nestle USA CHICAGO BALLROOM DE, 5th Floor One World - Globalized Promotions -- Barry Benjamin, Partner, Kilpatrick Townsend LLP; Mary Kay Andersen, Microsoft Corporation; Luis Legarreta, Legarreta and Associates; Michel Bejot, Partner, Bernar... LOS ANGELES, 5th Floor Out With the Old - Technology's Impact on Promotions -- Gabe Karp, EVP/General Counsel, E-Prize, LLC; Jamie Rubin, Partner, Infolaw Group; Alexis Payne, Partner, Pattishall, McAuliffe, LLP CHICAGO BALLROOM ABC, 5th Floor Slam Dunk Or Blocked Shot? - Sports Marketing -- Po Yi, VP & Chief Advertising Officer, American Express Travel Related Serv. Co; Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP;[Brian Nur... CHICAGO BALLROOM FGH, 5th Floor

3:10pm

Break MARRIOTT BALLROOM, 4th Floor

3:25pm

Courting Disaster - Mock Trial of Promotional Mishaps -- Chief Judge James J. Holderman, US District Ct., N.D. Illinois; Ed Chansky, Greenberg Trauig LLP; Christopher A. Cole, Manatt, Phelps & Philip... MARRIOTT BALLROOM, 4th Floor

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