
View analytic
5:00pm
5:30pm
7:15am
7:30am
8:35am
8:45am
9:00am
9:50am
10:05am
11:20am
12:15pm
12:40pm
2:00pm
2:45pm
3:30pm
3:45pm
Oh the Standards they are-a-Changing -- Health Claims FTC/FDA -- Moderator: Joan Long, Attorney, Barnes & Thornburg; Benita Kichler, Corporate Counsel, ACH Food Companies, Inc.; (Mazola, Karo); Steve... LOS ANGELES, 5th Floor
Data on a Golden Platter - Structuring Deals with Advertisers, Vendors, Publishers -- Moderator: Jim Taylor, Partner, Loeb & Loeb LLP; Iris Chen, Senior Corporate Counsel, Google Inc.; Kari Moeller, S... CHICAGO BALLROOM ABC, 5th Floor
Celeb-Ration: Optimizing Celebrity & Endorsement Deals -- Moderator: Robert J. Driscoll, Partner, Davis Wright Tremaine LLP; Steve Caldwell, Senior Counsel, The Procter & Gamble Company CHICAGO BALLROOM FGH, 5th Floor
Coupons: The Daily Deal - Gift Card or Coupon? -- Brian Fergemann, Partner, Winston & Strawn LLP; Laura Hamady, Corporate Counsel, Groupon; Eric Anderson, Assistant General Counsel, Sears; CHICAGO BALLROOM DE, 5th Floor
4:30pm
4:35pm
We Know Where You Are - Developing and Using Location Based Apps -- Moderator: Gonzalo Mon, Partner, Kelley Drye & Warren LLP, Cathy Mulrow-Peattie, Attorney, MasterCard; Stephen Groom, Partner, Osbor... CHICAGO BALLROOM FHG, 5th Floor
All the World’s A Stage - Ambush Marketing -- Co-Moderator: Joseph Lewczak, Partner, Davis & Gilbert; Co-Moderator: Brinsley Dresden, Partner and Head of Advertising Law, Lewis Silkin LLP; Tom Adams,... CHICAGO BALLROOM DE, 5th Floor
Form Over Substance? - Gaming, Gambling and Pretextual Sweeps -- Ed Chansky, Shareholder, Greenberg Traurig LLP; Anthony Cabot, Partner, Lewis and Roca; Microsoft; Brock Pierce, co-founder of EverTune... CHICAGO BALLROOM ABC, 5th Floor
There’s a New Sheriff in Town -- Challenges to Marketers Posed by the Consumer Financial Protection Bureau -- Mark Oesterle, Partner, ReedSmith LLP LOS ANGELES, 5th Floor
6:00pm
7:30am
8:15am
8:20am
9:15am
9:45am
10:15am
11:10am
11:25am
12:20pm
1:40pm
The Perils of Partners -- Affiliate/Advanced Consent Marketing -- William Heberer, Partner, Moritt Hock & Hamroff ; Terri Frank, Counsel, Weight Watchers; Marc Roth, Partner, Manatt Phelps and Phillip... LOS ANGELES, 5th Floor
Green Speak - Environmental Marketing -- Jeffrey Greenbaum, Partner, Frankfurt Kurnit Klein & Selz PC; Gabe Martinez, Advertising Counsel, The Clorox Company; Wendy Reed, Partner, Heenan Blaikie LLP CHICAGO BALLROOM FGH, 5th Floor
Kidsized Marketing: Supersized Rules CHICAGO BALLROOM DE, 5th Floor
Intellectual Property and the Right of Publicity -- Rick Kurnit, Partner, Frankfurt Kurnit Klein & Selz PC; Steve Weissman, Time, Inc. CHICAGO BALLROOM ABC, 5th Floor
2:25pm
Drill Deep Down -- All the Rules and Tricks you Need to Know -- Scott Schleifstein, Partner, Cohen Silverman Rowan LLP; Jonathan Jackman, Esq., Legal Counsel, Nestle USA CHICAGO BALLROOM DE, 5th Floor
One World - Globalized Promotions -- Barry Benjamin, Partner, Kilpatrick Townsend LLP; Mary Kay Andersen, Microsoft Corporation; Luis Legarreta, Legarreta and Associates; Michel Bejot, Partner, Bernar... LOS ANGELES, 5th Floor
Out With the Old - Technology's Impact on Promotions -- Gabe Karp, EVP/General Counsel, E-Prize, LLC; Jamie Rubin, Partner, Infolaw Group; Alexis Payne, Partner, Pattishall, McAuliffe, LLP CHICAGO BALLROOM ABC, 5th Floor
Slam Dunk Or Blocked Shot? - Sports Marketing -- Po Yi, VP & Chief Advertising Officer, American Express Travel Related Serv. Co; Ben Mulcahy, Partner, Sheppard Mullin Richter & Hampton LLP;[Brian Nur... CHICAGO BALLROOM FGH, 5th Floor
3:10pm
3:25pm